Consorzio di Tutela Della Denominazione di Origine Controllata Prosecco v Prosecco International Ltd & Ors

Decision date: 15 April 2026

Neutral citation: [2026] EWHC 912 (IPEC)

Overall AI summary confidence: high

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Short overview

This short overview is intended to summarise the case, issues and outcome so far as they are supported by the judgment.

AI confidence in this short overview: high

The Consorzio sued Prosecco International Ltd and two individuals for infringement of the UK certification trade mark PROSECCO and of the Regulation in relation to two websites alleged to target the UK. The defendants sought strike‑out or summary judgment and a stay/transfer, but the court found disputed factual issues (including UK targeting, who controlled the websites, and whether certain wines complied with the PDO) that required trial. The defendants' applications were dismissed and the bulk of the claim will proceed to trial.

Ratio decidendi

This summary is intended to identify the ratio decidendi, meaning the legal reasons for deciding and the binding part of the decision.

AI confidence in this ratio decidendi summary: high

Where disputed factual matters go to the core of the claim—for example whether acts complained of were directed at the forum, who controlled the allegedly infringing websites, and whether products complied with a protected specification—summary judgment or strike‑out is inappropriate and those issues should be resolved at trial. Parallel foreign proceedings or assignment of domain names do not automatically preclude the court hearing a claim based on alleged acts directed at the UK, particularly where jurisdiction was not timely challenged.

Obiter dicta

This summary is intended to identify obiter dicta, meaning observations made by the way that were not necessary to deciding the case and are not binding.

AI confidence in this obiter dicta summary: medium

The judge noted that if all complained‑of acts were in reality performed solely by another entity, the appropriate remedy would be joinder of that entity rather than granting summary judgment; and that a respondent opposing summary judgment who relies on further evidence at trial should indicate the nature, source and relevance of that evidence.